Onboarding project | XMTopper

Product Pitch

XMTopper: Your Ultimate Exam Companion for JEE, NEET & Boards

In a country where over 15 million students prepare every year for competitive exams like JEE, NEET, and Board Exams, one challenge remains constant — exam fear and lack of real-time testing practice. Most students either rely heavily on passive learning or don’t get access to national-level benchmarking.

XMTopper solves that problem head-on.

It’s not just another test prep app — it’s a real exam simulator, built to help students self-evaluate, strengthen weak areas, and develop time management skills with real All India ranking insights.

What is XMTopper?

XMTopper is an advanced test preparation and performance analytics platform for JEE, NEET, CBSE, and State Board students from Classes 6–12. It offers

All India Test Series (AITS) – Simulate the actual JEE/NEET with 25 full-length mocks.

Smart Practice Sets – Personalized question banks tailored to syllabus, performance, and time.

Previous Year Papers – Solved and time-bound for strategic prep.

NCERT Chapter Notes & Refresher Guides – For quick revision and conceptual clarity.

Performance Analytics – Track accuracy, speed, subject-wise improvement and weakness detection.

Why XMTopper Stands Out

Unlike traditional ed-tech tools that stop at delivering lectures or basic practice, XMTopper focuses on performance first preparation

Built for Tier 2/3 students with low data & shared devices.

Designed for students who self-study, drop a year, or seek mock practice beyond coaching support.

Works seamlessly on mobile, integrating analytics, test history, and improvement tracking in one dashboard.

Growth Potential

With India’s exam prep market expected to cross $10B+ by 2027, and with mobile-first access increasing in Tier 1/2/3 cities, XMTopper is poised to become the go-to app for smart, affordable, and personalized test prep.

Ideal Customer Profile (ICP)

JTBD

Customer Journey Mapping (Why?)

Onboarding Teardown

Screen 1: Login Page

 What’s Working:

• Very clean layout.
• Sign in with Google/Apple reduces friction.
• Familiar UX makes the form simple and intuitive.

What’s Not Working

• No visual support or CTA for “Why Sign Up?”
• "Forgot password" is placed below Sign In — easy to miss.

Recommendations

• Add a tagline like “Unlock personalized test plans & analytics.”
• Consider adding testimonials or a single line value proposition below login.

Screen 2: Welcome/Register Page

What’s Working

• Clean UI with good use of white space.
• Progress ring (40%) shows user advancement visually.
• Social login options (Google, Apple) increase ease of entry.
• Proper field segmentation (name, phone, email, password) ensures clarity.

What’s Not Working

• Too many mandatory fields before access. Might create drop-offs.
• “Referral Code” and “School Code” are optional but visually seem mandatory.

Recommendations

• Move non-essential fields like referral/school code to a secondary page.
• Add a “Skip for now” option after essentials.
• Use location auto-detection to fill the “State” & “Location” fields faster.

Screen 3: Preparation Type Selection

What’s Working

• Clear, minimal layout with strong icons and labels.
• Logical categorization of exam types.
• Good CTA design with “Next” button placed prominently.

What’s Not Working

• No clarity on whether users can switch later.
• Visual hierarchy can be improved — some cards feel plain.

Recommendations

• Add a “Help me choose” tooltip for confused users.
• Allow multi-select if a user is preparing for both boards + JEE/NEET.

Screen 4: Main Dashboard

What’s Working

• “15 Days Free Trial” banner with timer is a good urgency trigger.
• Chapter progress percentages are highly motivating.
• Horizontal cards (Create Challenge, Test Series) are easy to swipe and engage with.

What’s Not Working

• Too much scroll — user might not notice “Quizoo,” “Refresher Guide,” or “Previous Papers.”
• No onboarding tooltip or tour to guide new users.

Recommendations

• Add a 2–3 screen onboarding walkthrough to highlight key sections.
• Consider prioritizing “Test Series” or “Quizoo” by placing them above fold for new users.

Screen 5: Side Navigation Menu

What’s Working

• Comprehensive list of features organized well.
• Use of icons for quick visual recognition.
• “My Subscription,” “Performance Report,” and “My Questions” allow control and ownership.

What’s Not Working

• Overwhelming at first glance — too many items without grouping.
• “Exam Info” and “Project for Students” titles may not be immediately clear.

Recommendations

• Group items under clear headings: “Learning,” “Reports,” “Settings.”
• Use collapsible submenus for better focus and ease of access.

Overall "Aha" Moment

The Main Dashboard reveals the full power of the app with free trial access, visible test features, concept-wise breakdowns, and real-time progress. This should be surfaced sooner in the onboarding through visuals or onboarding tour.

Cognitive Biases to Leverage

• Progress Bias: Use progress bar (40%) across screens to show growth.
• FOMO: Trial timer and limited test features can create urgency.

• • Authority Bias: Add success metrics like “500K+ students use XMTopper” during registration.

Activation Metric 1: Attempt 1 Mock Test Within First 24 Hours

• Hypothesis: Attempting at least one JEE/NEET/Board-level mock test within 24 hours of signup increases engagement.
• Justification: This gives students a quick understanding of real exam formats and analytics. The sooner they experience a full test, the higher the chance they'll continue using the app.
• Metrics to Track:
• • % users attempting 1 mock test in D1
  • Time to first mock test
  • D1 and D7 retention
  • Conversion to paid AITS

Activation Metric 2: Complete 3 Concept-Wise Practice Sets Within First 3 Days

• Hypothesis: Completing 3 topic-wise practice sessions signals strong intent and habit formation.
• Justification: Reinforces bite-sized learning. Shows user interest in mastering smaller modules before bigger challenges.
• Metrics to Track:
• • Completion rate of practice sets (D3)
  • DAU/MAU
  • Session duration & frequency
  • Drop-off patterns in practice flows

Activation Metric 3: View Analytics Dashboard After First Test Attempt

• Hypothesis: Users who view performance analytics after a test are more likely to continue practicing and learning from their mistakes.
• Justification: The “aha” moment comes when students see their weaknesses highlighted visually. It helps them recognize app value instantly.
• Metrics to Track:
• • % users clicking into analytics after test
  • Re-attempts of weak topics
  • D7 retention
  • Engagement with suggested topics

Activation Metric 4: Join or Create a Challenge Within First 5 Days

• Hypothesis: Social competition through “My Challenges” leads to sustained usage.
• Justification: Taps into peer comparison and leaderboard psychology. Students push themselves when they see others doing the same test.
• Metrics to Track:
• • % users creating/joining a challenge in D5
  • Engagement in challenge module
  • Peer invite/conversion rate
  • Re-engagement after challenge ends

Activation Metric 5: Attempt 5+ Questions from Refresher Guide in First Week

• Hypothesis: Exploring the Refresher Guide early builds trust in the app’s subject-level mastery tools.
• Justification: Shows students are leveraging learning + testing workflows. Retention improves when learning tools are accessed regularly.
• Metrics to Track:
• • Refresher usage rate in D7
  • Most visited chapters/topics
  • Scroll & click activity on concept explanations
  • Time spent per guide